People Innovation Excellence

What You Need to Know About : Gender Role Theory

Gender role theory is grounded in the supposition that individuals socially identified as males and females tend to occupy different ascribed roles within social structures and tend to be judged against divergent expectations for how they ought to behave. As a consequence, the theory predicts males and females will develop different skills and attitudes and that they will behave differently. Communication researchers have used gender role theory to explain and predict (a) the communication behaviors of females and males and (b) the evaluation of the same communication behavior, when males and females perform it. This research has led to considerable debate about whether the focus should be on gendered differences or similarities.

Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.502

Penanggungjawab naskah :

Gayes Mahestu
Edwina Ayu Kustiawan

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