Dual-level connectionist models (DLCMs) of group communication arose from two very different strains of work in individual psychology—the activation of links in semantic memory and parallel processing models of pattern recognition and learning. Unlike their psychological roots, however, DLCMs integrate individual psychological concepts with group communication. They explain how cognitive states (beliefs, feelings, etc.) are changed by communication among group members. These changes result in changes in the content of communication events, which then influence patterns of group communication. In turn the cognitive states of group members may be changed, and so on. DLCMs go beyond important duallevel theories of influence such as Richard Petty and John Cacioppo’s elaboration likelihood theory and Shelly Chaiken’s heuristic processing model, which focus primarily on mental processes rather than on the integration of mental processing and temporally embedded social processes. DLCMs have been applied broadly by Dean Hewes to group emotional dynamics, group phase development, and argumentation and influence in
groups. But to understand how DLCMs accomplish this, we need to examine them in detail, sketching their elements and processes and discussing their promise.
Littlejohn, Stephen W and Karen A.Floss. (2009). Encyclopedia of Communication Theory.USA:SAGE.654
Penanggungjawab naskah :
Edwina Ayu Kustiawan
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